The background

Engagement length: 4 months (Jan 2023 - May 2023)

Role: Senior Product Designer

Platforms: iOS, Android

Collaborators: Head of Design, Product Manager, Senior Product Designer

Fable is the modern way to discover, read, and discuss great books together with friends. With the app being comprised of an e-reader, bookstore and club discussion rooms, Fable makes it so that anyone can create an online book community.

I was brought on as a design consultant to work on Fable’s iOS/Android app and web product.

During this time, I worked on several projects, which are detailed below.

One of those projects involved increasing ebook sample downloads in-app; my solution resulted in sample downloads on the book club page increasing 57% in the two weeks after release.

Project 1: Homefeed 2.0

One of Fable’s longterm projects was to rethink their home feed, changing it from one that summarized user activity to a feed that can surface engaging, personalized recommendations.

In order to lay the groundwork for the effort, I was asked to think about the journey of a Fable user—what we present them and when, and note how that affects the feed IA. This covered the following:

• Conducted a comparative analysis to see how platforms shift what they show users depending on user maturity, especially taking cues from Airbnb
• Audited our current product to break down what information we show to users in order to see where we can splice personalized info
• Created a user journey outlining our strategy as a user progresses from being a New user → Nascent user → Mature user